Lamar Electric appoints Story as new Cooperative General Manager and CEO

LCECA Bryan History
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Lamar County Electric Cooperative Association announced that Bryan Story will become its new general manager and chief executive officer.

The announcement was made by George Wood, Chairman of the Cooperative’s Board of Directors. Story will replace Jerry D. Williams, who recently announced his retirement effective at the end of February 2022. Williams led Lamar for the past 13 years as managing director and CEO. During his long career in the electrical industry, he also led co-ops in Louisiana and Missouri as well as a municipality in Alabama.

“Bryan was recently selected by the board of directors from a number of highly qualified candidates and will begin his leadership responsibilities for the co-op when Jerry retires,” Wood said. “We are delighted to have Bryan leading the organization and we look forward to him taking on his new role.”

Story has been part of Lamar County for over 20 years, coming to Paris from Lake Jackson, TX. He has been part of the Lamar Electric team since 2014 as Director of Special Projects and Deputy General Manager and most recently as Chief Operating Officer. Story is from Brazoria County and graduated from Columbia High School in West Columbia.

Story is a graduate of Texas A&M University-Commerce, with a bachelor’s degree in psychology and management. He then earned his Masters in Business Administration from Texas A&M University-Commerce. Bryan is also a graduate of the National Rural Electric Cooperative Association’s Robert I. Kabat Management Internship Program at the University of Wisconsin.

Bryan is a resident of Blossom and an active member of Blossom Church of God, where he has served the church in many different positions. Story has also served the local community in other volunteer positions. He was president of the Prairiland Youth Football Association and coached the Blossom Girls Softball Association, the Blossom Baseball Association and the Blossom Little Dribblers.

Bryan’s wife, Angie, is a freshman teacher at Blossom Elementary, and they have 2 children. Madison, 21, is a recent graduate of Texas Woman’s University in Denton and will begin her doctorate in occupational therapy this summer. Tanner, 18, is a senior at Prairiland High School and will attend Tabor College in Hillsboro, KS, on a golf and academic scholarship.

“It’s an incredible opportunity to lead a great organization in Northeast Texas. I’m excited to have this chance to represent our members in Lamar, Red River, and Delta counties. I hope our members see Lamar Electric as both service-minded and member-focused,” Story said.

Virginia S. Braud