Why an organization’s culture may be more important than you think

To all those who don’t know which internship would suit them best, who may have no idea what they want to do after university, but also to those who do know. Because if I’ve learned one thing, it’s that a good organizational culture can make even a miserable internship fun, and a great internship inspiring.

What culture do you want?

I had a hard time making a choice about my internship. On the one hand, I didn’t know what I wanted to do in my future, and on the other hand, I felt the pressure of being left behind when other students seemed to be looking for big, well-known companies to start their career with the best CV possible. Because of the latter, I almost found myself in the headquarters of a large international technology company. But then I came across an internship at to bloom, an online flower subscription company that cares above all about its culture. The idea of ​​an environment that works hard but can make room for fun, supports each other and loves the product they work for, then led me to accept the position of ” brand and communications intern” at bloomon.

Why Culture Matters

Although this role made me fall in love with the field of project management and production, it was the culture of the organization that made my internship an inspiring experience.

Looking back, my time at bloomon not only met my expectations, but even exceeded them. As a project manager and right-hand man to the producers of bloomons marketing campaigns, I had a lot of responsibilities from day one. My duties included, but were not limited to, producing marketing shoots by supporting the creative team during those same shoots, as well as managing the production of essential marketing assets via asana – a project tracking tool used by organizations. Although this role made me fall in love with the field of project management and production, it was the culture of the organization that made my internship an inspiring experience. Why is culture important? Answer it to get your answer.

Would you rather spend 6 months in your dream role, but a culture that keeps you from learning new skills and having fun along the way? OR spend 6 months in a role you don’t necessarily love but in a culture that allows you to grow with a great team that makes your working hours fun.

What is Organizational Culture

According to Schein’s model, organizational culture is the result of how the values ​​of an organization are communicated through norms (expected behavior of members of the organization) and artefacts (the observable characteristics of an organization). Based on bloomons values, I expected an environment where I would be encouraged to work hard and do my best, but also reminded to have fun. Indeed, I quickly found myself in a team that gave me a lot of confidence and responsibility right from the start. Which welcomed me like family, making lunch breaks fun and working hours especially memorable. Which continuously encouraged me to express my opinion on any topic and supported me in developing my (career) interests.

One culture does not fit all

The culture an organization claims to uphold is not always the one it actually possesses. But with bloomon, I was lucky to find an organization whose values ​​really match the way the employees work (together) and the way the organization appears from the outside. So, if I can give you any advice, it would be to choose your internship or your job in accordance with a culture that corresponds youthis allows you excel, and maybe even inspire you.

Enjoy the ride (of Your life).

Edited by: Pritha Ray

Picture: Ana Municio

Virginia S. Braud